Knowing Your USPs

In an Entrepreneur blog post from earlier this year, marketing authorities Perry Marshall and Bryan Todd discussed the importance of knowing and communicating your Unique Selling Proposition. The two have recently published a new book entitled the Ultimate Guide to Google AdWords, 3rd Edition.

According to the authors, there are four core questions small business owners should consider in order to see your business from the point of view of your prospect:

• Why should I read or listen to you?

• Why should I believe what you have to say?

• Why should I do anything about what you’re offering?

• Why should I act now?

Not only are these questions the foundation of an effective AdWords campaign, they should be at the heart of your sales and marketing program, including your website, literature, presentations, etc. If it’s been a while since you’ve thought about your USP, it might be a productive team-building exercise to bring your management team together to discuss and formulate one for your business.

“Fresh Ideas” are published each week by Countybank and its family of financial service companies. With financial centers in Greenville and Greenwood, South Carolina, Countybank has a team of highly engaged professionals ready to bring a full scope of financial solutions designed to help families and businesses reach their goals.