Small Business Saturday is this Saturday, November 30. It is a day dedicated to supporting small businesses across the country. A day we all “shop small.” And, in honor of that day, we’re celebrating the advantages smaller companies have over their larger competitors.
Small business owners have the unique opportunity to build relationships with their customers on a personal level. Through face-to-face networking and community involvement, owners can build goodwill and make their company more likeable.
Advantage #2: These personal relationships build loyalty.
Knowing the owner of a particular company inclines most people to do business with that company. As small business owners build relationships within their community, they will also build loyal customers.
Advantage #3: The “shop local” movement is not a fad.
People know the importance of supporting their local business communities. They know that putting their money back into the local economy isn’t just good for them; it’s good for everyone.
Be sure and “shop small” this upcoming Saturday and celebrate the wonderful advantages of owning a “small shop.”
Note: “Fresh Ideas” are published each week by Countybank and its family of financial service companies. With financial centers in Greenville and Greenwood, Countybank has a team of highly engaged professionals ready to bring a full scope of financial solutions designed to help families and business owners reach their goals.