Networking and developing relationships with potential clients isn’t a difficult job. The key is to focus on quality, not quantity.
Build a powerful community around your business with these four tips:
- Networking begins with you and what defines you. Attract like-minded professionals that share your beliefs and work values. By finding a common core, it allows you to have open, honest conversations that build strong professional and personal relationships.
- Don’t look at every potential business relationship in terms of what value they can bring to you, but rather how you can be of value to them. Creating value for someone builds trust and loyalty… and return business.
- Initiate meaningful introductions that lead to business opportunities and long-term relationships, not just an exchange of business cards. Ask questions about who they are and what makes them tick. Go beyond the, “So what do you do?” conversation.
- Avoid networking events that are too large for their own good. A recent article in Inc. said, “A great event isn’t just about getting people in the room. It’s about getting the right people in the room together–and then enabling them to connect in a vetted environment.”
Meaningful relationships spur from targeted introductions that produce real results. Start building your network today!
Note: “Fresh Ideas” are published each week by Countybank and its family of financial service companies. With financial centers in Greenville and Greenwood, Countybank has a team of highly engaged professionals ready to bring a full scope of financial solutions designed to help families and business owners reach their goals.