There are two key components to any marketing plan: 1) Retain your current customers and 2) Turn one-time purchasers into repeat customers. With the right approach, people who were once skeptical to try your product or service can become your biggest brand ambassadors.
It’s important not just to meet the needs of your customers, but to exceed their expectations. Whether that’s providing deliverables ahead of schedule or throwing in bonuses and surprises, go above and beyond for everyone who comes in contact with your brand.
Empower your employees.
Ditch the scripts and “company policy” in favor of real dialogue and intuitive problem solving so your employees can help customers the way they would want to be helped.
If you want customers to be loyal to you, be loyal to them. Keep your core customers happy at all costs because they are who will stick with you through the good times and the bad.
Only offer people what they truly want and need. If a customer is no longer a good fit for a service or product, let them know. Be completely authentic. It will win their hearts and create unending trust.
Educate the customer.
Determine what you want to communicate and establish a timetable for regular interactions to cover issues that should be important to your customer-base. You can provide great value and consequently develop stronger loyalty just by taking the time to educate them about what they need.
Note: “Fresh Ideas” are published each week by Countybank and its family of financial service companies. With financial centers in Greenville and Greenwood, Countybank has a team of highly engaged professionals ready to bring a full scope of financial solutions designed to help families and business owners reach their goals.