Got an entrepreneurial itch that just won’t go away? One of the easiest ways to jump in is by starting an online business. Not only will you avoid paying for retail space; you’ll also be able to reach a wider audience.
But that doesn’t mean you can wing it. Just like a traditional business, an online business must be built on a solid foundation to be successful. If you’re ready to start, here’s what you’ll need:
Before doing anything else, do your research and create a strong plan. First, be sure you’re providing a creative solution to meet a genuine need. Then, thoroughly research your target market, secure funding and write a business plan that details your products, your marketing plans, how you’ll organize your business and the design of your labels, logos and packaging.
When it comes to your website, you can use a selling platform like eBay or Etsy or build your own website. If you take the second route, be sure to use clean design and well-written copy. Above all, keep it user-friendly. Your customers won’t buy your products if they can’t navigate your site.
After you’ve established a website, focus on building a presence on social media platforms. You don’t need to establish a presence on each platform. In fact, it’s better if you stick to the one or two platforms that are most popular with your target market.
The downfall of many online businesses is that they do nothing but peddle products. But people don’t want to be pitched every time they’re online. They want information that will benefit them. So instead of constantly asking customers to buy your product, provide useful content.
Write articles, share videos and curate interesting links from across the web. Become an active contributor to industry forums or social platforms where your target audience lives. If your company becomes a source of fun, interesting information, customers will flock to your site – and probably stay to purchase your products.
Small Business Banking Accounts
Countybank offers small business banking accounts, loans, merchant services and more. Ready to start an online business around your passion? We’re ready to talk to you. Give us a call at 864-335-2400.